Final Call for Entries in the Independent Publisher Book Awards: Contest Marks 22nd Year with Special Winner Package

22 02 2018
Independent Publisher Book Awards

For Immediate Release

Final Call for Entries in the Independent Publisher Book Awards:
Contest Marks 22nd Year with Special Winner Package

The Independent Publisher Book Awards will be marking its 22nd year and 5,000th medal awarded this spring. The contest, which recognizes the year’s best independently published books, is accepting entries until this Saturday, February 24th. Winners will be awarded their medals at a ceremony and gala in New York City on the eve of Book Expo America. Awards Director Jim Barnes has also announced that in celebration of the 5,000th medal milestone, judges will randomly select one medalist to win a promotional package valued at more than $2,500.

“The awarding of the 5,000th medal is quite meaningful for us,” said Barnes. “It represents 22 years of incredible talent, hard-work, and passion from indie authors, publishers, editors, and illustrators. We’ve been fortunate to recognize those inspiring folks, and we wanted a way to commemorate that.”

The promotional package includes 5,000 IPPY seals, a spot on the floor at BookExpo America in Combined Book Exhibit’s booth, and a customized display plaque. The winner will also get two of Jenkins Group’s marketing services: Review Direct, a newsletter that reaches librarians, booksellers, and book reviewers; and a press release targeting pertinent media contacts sent through the Media Direct program. Finally, IPPY gala sponsor Media Connect will provide a one-hour consultation with one of their book publicity experts.

“Indie publishers aren’t bound by the same constraints as the Big Five media conglomerates, as the creativity of these award-winning books shows,” said Barnes. “From one-book self-publishers, to hundred-year-old university presses, indie publishing is diverse, cutting-edge, and not bound by the constraints of media overlords and corporate bottom lines.”

The 2018 IPPY medalists will be announced in early April. To view past winners, click here.

The Independent Publisher Book Awards were conceived in 1996 as a broad-based, unaffiliated awards program open to all members of the independent publishing industry. The awards are intended to bring increased recognition to the thousands of exemplary independent, university, and self-published titles produced each year, and reward those who exhibit the courage, innovation, and creativity to bring about change in the world of publishing.

To learn more about the IPPY Awards, visit the website here.


For more details about the IPPY Awards, please contact:

Jim Barnes, Managing Editor & Awards Director / Jenkins Group
Ph: 1.800.644.0133 x 1011 /


Media Executives Talked About Facebook Regulation In Private Meeting

14 02 2018

New Walmart Partnership Brings Retailer Into the E-Book Game

1 02 2018

Facebook news-feed changes will cut into publishers’ branded-content revenue

26 01 2018

Facebook’s news-feed change is likely to cut into the money publishers can make from producing and distributing custom branded and sponsored editorial videos on the platform, their top source of revenue on Facebook.

Top Facebook publishers can nab a 50-70 percent margin on custom branded videos they distribute on Facebook after paying for production and paid media, according to four publishing sources, including three executives from publishers with at least a billion monthly views on Facebook. With Facebook counting views at 3 seconds, the cost per view has been incredibly low — “less than a penny,” one source said — which means top publishers can scoop up plenty of ad dollars based on their organic reach on Facebook.

There was even more money to be made from sponsorships of editorial videos that publishers already had on their schedule and required no additional production dollars — “essentially free money,” as one exec at a top Facebook publisher said. And it helped that the typical, made-for-Facebook news-feed videos — short, silent, text-on-screen autoplay clips — are cheap to churn out.

Facebook is about to get more costly
With Facebook clamping down on media within the news feed, these executives have legitimate concerns that it could impact how much money publishers can make from custom and sponsored videos. For instance, the cost models for branded content will likely change. As three executives said, it will cost more to run paid campaigns to seed videos in front of users in the news feed, which will cut into profit margins.

“My gut says a lot of people are going to have to increase paid budgets to hit their guarantees,” said one CRO of a digital publisher. “Candidly, does that change anything? I’m not sure — a lot of people were already masking that they were putting paid media behind some of this content — but it probably will affect the bottom line in some way.”

How much this impacts publishers’ overall revenues remains to be seen.

“No one knows what’s going to happen, so we’ll wait and see what this means for our branded stuff — we might have to charge more,” said one executive at a publisher that reaped “eight figures” in branded video revenue from Facebook in 2017.

One potential way to make up for losses in branded-content revenue is producing brand-funded shows for Facebook Watch or selling sponsorships into existing Watch programming (with the exception of Facebook-funded shows). One top Facebook video publisher said it’s been pitching advertisers on broad campaigns that include sponsorships of some of its self-funded Watch shows. This assumes, of course, that Facebook keeps prioritizing Watch programming in the news feed.

“Facebook wants people to watch longer videos so they can get to the pre-rolls and mid-rolls, but no one is going to Facebook for that right now,” said the CRO. “The hope is that the news feed is going to favor [Watch] so people can hit the mid-rolls.”

“We’ve been waiting for this [change] for quite some time, which is one of the reasons that we leaned so, so, so hard into Watch in the first place,” said the CEO of a big digital publisher. “This move makes Watch an even bigger focus.”

Top digital publishers say they have a better safety net
According to Digiday research, 86 percent of publishers make 25 percent or less of their video revenue on Facebook — which points to how unsuccessful Facebook has been in building an ad revenue-sharing product that works for media companies. But almost all the video ad dollars publishers can make on Facebook come from branded content, not Watch, publishing executives said. Even if Facebook isn’t the biggest driver of video revenue, it’s responsible for a decent chunk for many publishers.

Multiple bigger digital publishers are banking on the idea that their businesses are becoming diversified enough that the news-feed changes won’t hurt them as much as it will publishers that heavily rely on Facebook for reach and revenue. One head of a brand content studio at a top Facebook publisher said roughly 15 percent of the company’s revenues — “single-digit millions annually” — come from custom videos solely produced for Facebook. This company also distributes branded videos on YouTube, other social platforms and its own website, which will ideally mitigate the impact of Facebook’s changes.

“I do think [the changes] are going to whittle away a fair amount of the digital players that are out there, but for ourselves, we have some time to figure this out,” this exec said. “You never want 90 percent of your business from something you don’t control.”

Other Facebook video giants point to their organic reach on the platform — their ability to get videos watched and shared without running too much paid media behind it — as a reason they’re not too worried about the algorithm change.

Attn, which did more than 463 million video views on Facebook in December, according to Tubular Labs, said its branded-content engagement is 4.4 times higher than the Facebook average, citing data from research firm Brandtale. Attn co-founder Matthew Segal pointed to a recent six-minute branded video featuring Keith Richards and Sheryl Crow, which has more than 3.5 million views and 38,000 shares, as evidence of its success in this area.

“Very few people are accidentally watching a 6 1/2-minute-long video featuring older rock stars,” Segal said. “They are making an intentional decision to watch it once they see it on their feed, which Facebook wants.”

Publishers are looking to diversify beyond Facebook
There’s also an opportunity for top digital publishers to sell branded video campaigns that run across other platforms in addition to Facebook.

This is what BuzzFeed does, charging a flat cost per view and guaranteeing total views across multiple platforms, including YouTube and its own site, according to a source and confirmed by the company. BuzzFeed also pointed to its expansion of its Tasty and Nifty brands, built on Facebook, to Snapchat Discover and other platforms. BuzzFeed also has an entertainment division creating shows for YouTube, streaming platforms and TV, and has been building out its commerce business, a company spokesperson said.

Bleacher Report, too, has been diversifying its business with entertainment programming, growing its app audience and other ventures.

“A lot of media brands, Bleacher amongst them, made these changes because we saw [Facebook’s move] coming for a long time,” said Howard Mittman, CRO and CMO of Bleacher Report. “It’s the ones who got over their skis and relied too much on a single distribution mechanism that will have trouble.”

Meanwhile, those looking for a quick near-term fix see Instagram as the natural place to look for revenue — and those willing to take some time and invest in platform video programming can move resources to YouTube. (Snapchat, meanwhile, is about to go on a publisher charm offensive.)

“You’re going to start seeing Instagram cluttered with even more video because it’s the same format as Facebook news feed,” said the digital publisher CRO. “In theory, you can still get organic reach on Instagram — until [Facebook] corrects that, too.”

Unfortunately, Facebook’s news-feed change could also lead advertisers to conclude they don’t need publishers to create and distribute content for them. If brands can hire studios directly and pay for distribution on their own channels and get the same reach, why work with a media partner?

Said the CRO: “The big thing is, if the organic reach also sucks and it doesn’t matter if the video comes from a brand or publisher’s handle, brands have lost the reason to distribute with publishers.”

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Buy 100 ISBNs for only $475. You save $100 off the regular price!

25 01 2018


Buy 100 ISBNs for only $475.
You save $100 off the regular price!

Sale ends tonight. Act now to save!

Today only, you can buy a block of 100 ISBNs for the special discount price of $475. That’s a savings of $100 off the regular price of $575. Don’t miss out. Place your order now.

Perhaps you’re ready for more ISBNs now. Or, you may be planning to grow your publishing endeavors and will need more ISBNs in the future. Either way, you should act now to take advantage of this special offer.

There are many good reasons to purchase multiple ISBNs. Most publishers and self-publishers produce at least three to five versions of a book (print: hardback and softback, and digital: EPUB, MOBI, and PDF). Each version of a book requires an ISBN.

You can buy one ISBN for $125. Or, you can get 100 for only $475 during this special sale. That’s one great bargain you shouldn’t pass up.

Order before midnight tonight – don’t miss this chance to save

Be sure to take advantage of this special ISBN discount while the sale is still on. Place your order now!

Click here to order. This offer ends 11:59p.m. ET, Thursday, January 25.

Independent Publisher Book Awards – 5000 Reasons to Enter

23 01 2018
Independent Publisher Book Awards

5000 reasons to enter!

The world’s largest book awards contest!

This year, one lucky 2018 IPPY Award medalist will become the 5,000th award winner in our 22 year history of “Recognizing Excellence in Independent Publishing.” Over the years, have all those award-winning books become bestsellers? No, but all 5,000 have received the recognition and credibility that is so important to a book’s PR campaign, and each one is now an “award-winning” book, with an “award-winning” author (not to mention award-winning co-author, illustrator, publisher, whatever the case may be). Award-winner status is a priceless commodity that never goes away.

So, enter your award-worthy books in the 2018 Independent Publisher Book Awards and get the recognition your work deserves. Entry fee is $95 per title, per category until the final entry deadline of February 24, 2018.

Now in their 22nd year, the IPPY Awards are designed to celebrate excellence in independent publishing by presenting gold, silver and bronze medals in a wide variety of subject and regional categories. Winners also receive certificates, award seals, and two tickets to the gala award ceremony in NYC!

Click here for the guidelines and online entry form.
Click here for the printable guidelines and entry form.


There are two ways to enter: online with a credit card or the printable entry form to pay by check. Books (with entry form tucked in the cover) must be sent to the IPPY office by the final deadline of February 24, 2018 (This is a postmark deadline). Results will be announced on about April 10, 2018. The award ceremony will be held on May 29, 2018 at the Copacabana Times Square.

Entry fees are $95 per title/per category. Regional and ebook category entries are just $55 when added to a general category entry for the same title.


Independent publishers, university presses, self-publishers and independent authors who publish books intended for an English speaking audience may enter. Books released between January 1, 2016 and February 24, 2018, or with 2016-2018 copyrights, are eligible.



Launched in 1996, the Independent Publisher Book Awards are designed to bring increased recognition to the deserving but often unsung titles published by independent authors and publishers. Established as the first unaffiliated awards program (no membership fee required) open exclusively to independents, the “IPPYs” recognize hundreds of the year’s best books, bringing them to the attention of booksellers, buyers, librarians, and book lovers.

The IPPY Awards contest is among the largest and most recognized book awards events in the world, and all independent, university, small press, and self-publishers who produce books intended for the North American market are eligible to enter.

View Categories


View Guidelines



For more details about the IPPY Awards, please contact:

Jim Barnes, Managing Editor & Awards Director / Jenkins Group
Ph: 1.800.644.0133 x 1011 /

Select Book Conferences, Festivals, and Fairs in 2018

4 01 2018

Happy New Year!  May 2018 bring you health, prosperity and new beginnings!