eBook User Base 24.5% of Adults

23 08 2012

STAMFORD, CT– Simba Information, the market research firm specializing in publishing and media, has published an addendum to its recently released “Trade E-Book Publishing 2012” report. In addition to showing an updated list of e-book hardware trends, the data indicates that about 24.5% of U.S. adults consider themselves to be e-book users, up from about 17.2% the year before; the sudden rise may be due to consumers buying the runaway bestselling series 50 Shades of Gray.

“Even though the base of e-book users expanded over the past year there are still lingering questions as to what extent consumers are engaged with digital book content,” said Michael Norris , senior analyst of Simba Information’s Trade Books Group, in commenting on the findings. “We also found that over a quarter of e-book users haven’t purchased a single digital book in the past year, and that is about the same as we discovered last summer. Additionally, there remains a very large group of iPad owners who are not e-book users at all.”

From:  Publishing Business Today

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2 responses

19 02 2015
book publishing

It’s hard to come by well-informed people in this particular topic,
but you seem like you know what you’re talking about! Thanks

20 02 2015
thebookexpert/Tiger Lilly Enterprises

Thanks for stopping by, I re-post articles as I see them in industry publications that I think will be of interest and help.

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