PAPER – PAPER – PAPER

10 10 2017


Paper gives print books their distinctive appeal and affects what it feels like in our hands for every turn of the page.
Some printers provide few paper options.  CHG offers several varieties of text and cover stocks along with one-on-one support to assist you in making the best decision; all while keeping your target costs in mind.
Here are a few tips:
Coated or Uncoated Paper?
Matte or gloss paper has a coating applied during the manufacturing process.  This adds certain qualities to the paper including weight and surface texture that reduces
ink absorbency. Coated paper provides a much sharper image compared to uncoated paper.  The result is a crisp, clear image that represents full color images more accurately.
Coated papers require special binding adhesive called ‘PUR’ for softcover or adhesive hard-cover books. PUR glue reacts with the coating to ensure a secure binding.
Uncoated paper tends to have a coarser finish when compared to coated sheets. Using uncoated paper results in higher absorption of ink, giving images a softer, more muted look.

ShadeWhite or Natural?
Most coated papers are only available in white. Uncoated paper is available in white and natural (cream colored) shades. Both white and natural papers vary slightly in shade depending on the mill specification.
Thickness or Bulk
Thicker papers are suggested when ink coverage is heavy since they tend to be more opaque and have less show-through. Thicker papers can also help bulk up low page
count books which allows for a larger spine width.
Opacity
Opaque paper tends to be brighter and smoother than standard uncoated sheets. Special pigments are added to increase opacity reducing show-through when ink coverage is heavy.
Digital VS Offset
Some of our house papers are better suited for offset printing than for digital printing. You can learn more by downloading our paper spec sheet and by emailing me with your questions.
If you are not sure which paper is best suited for your project, that’s ok! From selecting the right paper to choosing the right binding style, I am a call or click away, ready help navigate you through every step of the process.
Penny
CHG does 99% of my printing, call me with questions…




An Open Letter from IBPA to the Indie Publishing Community: Fall 2017 Update on the Amazon Buy Button Policy Change

5 10 2017
In May 2017, IBPA issued a statement expressing our concern about Amazon’s recently enacted buy button policy allowing third-party vendors to price-compete and “win” the main buy button on a given book’s primary “Add to Cart” link.

EXAMPLE OF A THIRD-PARTY VENDOR CONTROLLING THE BUY BUTTON

The buy button above has been won by a third-party vendor selling a book retail-priced at $35.00 for $11.20. This third-party vendor now holds Amazon’s main buy button, and the publisher’s buy link is pushed down to third place under “Other Sellers on Amazon.”
Since our last communication on this topic, we have identified four (4) steps every publisher can take to combat this issue. The steps include:

  • Carefully control stock and prices you release to the market
  • Actively police the buy button
  • Act when a third-party vendor wins the buy button
  • Share what you learn
CLICK HERE FOR DETAILS + FURTHER BACKGROUND & RECOMMENDATIONS (PUBLISHED OCTOBER 5, 2017)