An Open Letter from IBPA to the Indie Publishing Community: Fall 2017 Update on the Amazon Buy Button Policy Change

5 10 2017
In May 2017, IBPA issued a statement expressing our concern about Amazon’s recently enacted buy button policy allowing third-party vendors to price-compete and “win” the main buy button on a given book’s primary “Add to Cart” link.

EXAMPLE OF A THIRD-PARTY VENDOR CONTROLLING THE BUY BUTTON

The buy button above has been won by a third-party vendor selling a book retail-priced at $35.00 for $11.20. This third-party vendor now holds Amazon’s main buy button, and the publisher’s buy link is pushed down to third place under “Other Sellers on Amazon.”
Since our last communication on this topic, we have identified four (4) steps every publisher can take to combat this issue. The steps include:

  • Carefully control stock and prices you release to the market
  • Actively police the buy button
  • Act when a third-party vendor wins the buy button
  • Share what you learn
CLICK HERE FOR DETAILS + FURTHER BACKGROUND & RECOMMENDATIONS (PUBLISHED OCTOBER 5, 2017)
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